The topic of the December Politiku was Neuroeconomics -or- the science of what happens to our brains when we shop.  I ended

If you’d like to read my Huffington Post Politiku Neuroeconomics for New Years click here.

What is Neuroeconomics?

To really get something of a sense of what this is about, I suggest you read what others have to say about it:

Tim Hartford’s Slate.com article on Neuroeconomics

Sharon Begley’s Newsweek article on Neuroeconomics

Elizabeth Eaves’ Forbes article on Neuroeconomics

Paul B. Farrell’s Market Watch article on Neuroeconomics