Daylight Savings Time |

Last spring’s Daylight Savings Time post is increasing my current daily blog traffic over 500%. Reason? Three of them, actually:

1.) Daylight savings time is near an end

2.) Everyone is googling the term to figure out which exact day that end is gonna fall on.

3.) The search engines aren’t differentiating between beginning and end when discussing Daylight Saving Time.

There’s another reason, too. Kind of an accidental one. Rather than titling this post with the correct, yet under utilized, singular form of the word, “saving,” I deliberately and incorrectly pluralized it. Here is why:

Search Engine Optimization -
According to Google’s Adwords Keyword Tool, the global monthly search volume for “Daylight Savings” is 1,000,000. The grammatically correct “Daylight Saving” global monthly search volume, on the other hand, is a mere 368,000.

From Blog Archive

The Economy -
Were this a boom economy, I might well have chosen to use the phrase consistent with the National Institute of Standards and Time in my title.

Given the ubiquitously strained job market everyone is dealing with, however, it is in my best interest to revert to the inaccurate yet optimized Googleadwords.com degeneration of Daylight Saving because it will increase web traffic thereby optimizing my chances of my attracting a potential client or employer during this edge of the close of yet another end of Daylight Saving cycle.

In other words: this is me compromising my grammatical integrity in order to appeal to the larger, inaccurate, populous because I need a job.

From Blog Archive

Spring Forward / Fall Back -
“Spring Forward / Fall Back” is the best –not to mention, most accurate– colloquial way I know of to remember this stuff. Unfortunately it is limited to the direction in which you need to move your clock and provides nothing about how to remember the actual day of the year that this switch falls on.

The Day That Daylight Saving Time 2009 Ends -
Last spring’s title phrase, “Why Daylight Savings Time Makes Me Miss My Atomic Clock” post not only falls short grammatically; it fails to provide the day and time that daylight saving time 2009 is scheduled to end: November 1st at 2:00a.m.

Because I used the accurate term, “Daylight Saving” (rather than “Daylight Savings”) chances are that this section, though most relevant to the majority of the readers of this post, will attract less attention from those long legged google spiders who will eventually crawl it.

Google’s Long Legged Spiders -
Doubtful as it is that the phrase, “November 1st at 2:00a.m.” will prompt those long legged spiders to unravel and reweave but at least now the peops who googled, “Daylight Savings” –the majority, in other words– will get the information they came here to find.

From Blog Archive

Not a computer geek? That’s okay. You can read my history geek Daylight Saving post, then.

A Brief History of Daylight Saving Time - Not a history geek? No worries. You can read my computer geek Daylight Saving Time post, instead.

Daylight Saving Time -or- Macro vs. Micro:

It’s weird what a big deal I’m making over daylight saving this time round by putting a time twist on the macro perspective is not by choice so much as it is due to the fact that it’s impossible not to obsess over the history which is very much the story of individuals struggling to bring a micro concept to the macro arena where it belongs.

According to the Franklin Institute:

Benjamin Franklin was the inventor of Daylight Savings Time. No one had conceptualized the idea prior to Franklin’s 1784 satirical essay on the topic. It wasn’t until 1907, however that the English builder, William Willett propsed a Daylight Savings Time bill. Neither Franklin’s satirical nor Willett’s sincere efforts to brings this idea came to fruition came about during their lifetimes.

Contentious DST Component Established & Nixed

Daylight Saving Time was established as law in the U.S. by the Act of March 19, 1918 (sometimes called the Standard Time Act). The primary purpose of the law was to officiate the time zones that the railroads had unofficially been using since 1883. Although the contentious DST component of that bill was appealed in 1919, the standard time zones remained.

DST Finally Re-established

During World War I, Germany nationally established a DST and other European countries soon followed, including England –where Willet’s idea had been previously ridiculed. Early into World War II, DST was finally nationally re-established in the United States.

Love and Loss

My beloved analog atomic clock will take a few days to catch up. In the meantime, I will feel that significance of time passing and continue to organize and structure my precious writing hours as its large, clunky hands catches up with the change. The fact that time gets lost during this atomic hickup –which, btw, has something to do with the dialogue it has with its NIST sponsored mothership, causing a few days of confused uncertainty before it sets itself straight, again— appeals to me.

Maximization through ubiquity

I admire the passion and dedication Franklin and Willett had for honoring and maximizing the precious hours of the day at a time when no one took their ideas seriously. Then the concept, like my atomic clock, finally connected to the mothership and became the new, ubiquitously acknowledged measuring standard.

Blogs, websites, social media and Daylight Saving Time

Blogs, websites and social media, like Daylight Saving Time, maximize your potential. The creation of content with sticking power and resonance, however, requires good writing. If you need help developing quality online content to promote your business, email a website link and a tweet-length description of your business goals to:

susanna (at) susannaspeier (dot) com

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